Top Tips for Advanced Instagram Marketing Strategy
In the last few years, Instagram dominated our attention. It’s one of the biggest platforms currently and it’s going to stay with us for too long. Start with your business or personal brand on Instagram. There is still room for growth for a newbie on this platform. Don’t be afraid to stand out from the crowded place. In this post, I’ll let you know the top tips for advanced Instagram marketing strategy. You’ll learn a lot and by that information, your Instagram page can get targeted followers.
Create Beautiful Visuals
Posting quality content is always essential for social media marketing. This is what makes them engage with your brand and keeps them coming back for more. On other social networks, this can mean sharing links, posting interesting articles, and starting conversations. On Instagram, it starts and ends with pictures. The whole network was created to allow people to share their photos.
This is especially true if you are selling products online. According to a study, 93% of buying decisions are based on the visual aspect. So good images are vital. Besides taking great photos, how can you make your Instagram content more engaging?
Choose a theme
The best Instagram accounts usually have an underlying theme or tone. You need something that inspires or intrigues followers, beyond your products.
For example, Under Armor uses the hashtag “#IWILL” and their posts are almost always about physical obstacles to overcome.
Followers of Under Armor come for inspirational posts and occasionally receive a little branded advertisement.
Whatever your niche, try to find a general theme for your Instagram account.
Change style and subject
As we discussed, you can’t just share photos of your products and hope people will buy. Your subscribers will disconnect quickly, and you’re unlikely to attract new ones. Instead, you want to vary the types of content you share, to keep your followers happy and interested.
To give you some ideas, here are different types of content that work well:
- User Generated Content (UGC)
- DIY projects and creative solutions to problems (using your products)
- Influencing content (more details soon)
- Motivational images
- Contests and gifts
Quote images are as popular as ever and don’t even require an original photo. Put an interesting quote on a beautiful background, and users will be happy to share.
Add calls to action
Calls to action (CTAs) tell the user what you want them to do. Here is an example:
Whether you want people to download content, visit your website, or buy, you need to be clear. A good CTA tells them what to do next.
On Instagram, it can be tricky. The network only allows one link – that of your bio. Therefore, you cannot insert links in captions, comments or the image itself. And without a link, how do you create a CTA?
Smart marketers have developed a few strategies:
- “Bio link”
We’re all probably a little fed up with seeing this, but if you only have one link, you need to get people to click on it. The easiest way is to tell them where they can find more information – the link in your bio;
- Promo code
Since you cannot insert a link in the image, give users all the other information they need. What can they buy, where can they buy it and why should they (what’s the benefit)?
Coupon codes are great because you can easily track them. Every time someone purchases with your Instagram code, you know the source of the sale. So even if you can’t follow the link as easily, you’ll still know where the buyer is from.
- I like vs comment
This strategy also works well on Facebook and Twitter. Quickly organize a survey of your followers and let them vote by leaving a comment. It’s a simple way to increase engagement with your profile and doesn’t require a lot of effort.
Alternatively, you can ask users to choose “A” or “B” in the comments section. If you sell shoes, ask your followers to choose their favorite color. If you are a college student, let them choose their favorite uniform for the basketball team.
Have fun and generate some interest. Most importantly, help your followers do what you need to do. If you need them to share your content, show them how. If you want them to buy, say so clearly and easily.